This summer, adidas Originals introduces the C-10. Inspired by innovative automobile design and cutting edge architecture, the C-10 draws from adidas running, basketball and fashion archives. Drawing off of design cues and inspiration from basketball’s Crazy 1 and Forum, the C-10 has taken court DNA and reimagined it for the street. Influenced by high-fashion designs without the traditional branding, this evolution has taken the iconic three stripes and reinterpreted them with a new strap execution that conforms to your feet as you move. Pulling from ZX 000 running series heritage, the C-10 features an external heel counter and midfoot eyelet piece.
In addition to the black, adidas Originals will be releasing the new C-10 silhouette in grey, white and red. These sleek and simple colorways highlight the silhouette’s clean aesthetic, architectural lines and fresh take on the basketball archives. Influenced by high fashion designs without the traditional branding, this evolution has taken the iconic three stripes and reinterpreted them with a new strap execution. Additionally, the C-10 features an external heel counter and midfoot eyelet piece.
adidas Originals C-10 stretches the boundaries of traditional shoe categories and combines the latest and greatest in style. The C-10 looks back to adidas Originals heritage with the ZX 000 heel counter, while evolving the three stripes branding with a single strap. In an interview with adidas Originals North American Design Director Brian Foresta and C-10 designer Erik Hernandez, they share the inspirations for the new design that draws from basketball, running, fashion and even architecture. Launching this August, the C-10 will be available at select adidas Originals retailers for $90 USD.